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I'm a 30H/I in USA sizing and bought a 30FF. This bra feels a little odd when you are used to underwires, but the support is amazing! It pushes your breasts together in the front which is awesome for low-cut shirts or showing off a little. Not an everyday bra for me, but certainly a good option to have in your closet!Give it a few wears and washes. I'm a 34F so that's already difficult, possibly could have gone for a G in this but didn't have time. The band is super tight at first but loosens perfectly (for me) after about the second washing and a few full days' wear. I'm bottom heavy and somewhat broad so this is NOT a t-shirt bra for me. If I really wanted to show the girls off in something low cut, it gives great shape for that. I'm a unicorn. I have large heavy breasts but don't need a lot of lift, so it works for me. I have to say, if you need lift or signficant support, it's probably going to be trash to you. The straps are barely wider than standard and the back band could use another 1/4" even for me. The underbust design is very narrow and folds in the very little breast overhang I have. (Seriously busty girls, if you have hangage over about 1/2", this will probably suck for you"). The rear strap connection is also very angled towards the outer edge of the shoulder, which causes slippage for me. If you are very small, the lining is probably going to overshadow you as it has a standard "lined" bra thickness and it will leave lines in shirts at an awkward point in the breast. Think wireless push together bra but thick.This bra seemed promising considering it has 28 available. Freya bras have worked well enough for me so I wanted to like the wireless one. I tried D and DD. Not sure what went wrong but I think the style is just not for me.First, the edges of the cups closest to the cleavage jut out in a way that causes a harsh line through clothes, like they bend outward instead of inward. I thought it was because the cup size was too small but it did the same thing on the larger one too.Needed to stand perfectly straight, and couldn't bend forward at all, otherwise I fall out as the cups fall away from the skin. The straps had to be painfully tight to keep the tops of the cups in place during movement.While it pushes together for cleavage, it also created a bit of a uniboob. That's how the cups are shaped, pushing everything towards the center without padding to keep a shape. Again, not sure if this was a size issue for this style, or just the shape of the style itself.Everything would have worked much better if the gore was able to sit inward towards the skin of my sternum better (but that would probably require a darn wire). It would have kept things from being pushed to the middle as much but still have lots of cleavage if that was something I wanted.28s are hard to come by and require a bit of trial and error for fitting anyway, so I think this one where I would have liked to be able to look at in person and try some sister sizes if 28 or 30 were ever in physical stores. But since this is only available online around here, I'm going to cut my losses and say it's just not the style for me. Freya is still a great brand and I'd recommend trying this bra to see if it works for you.Okay. For reference I wear a 36G in us made bras, I purchased this bra initially in a 26F according to the size conversion.When it arrived the band was way too tight and the cups were waaay too small. I returned and exchanged for a 38F hoping my luck would fare better. It did not.The final exchange was for a 38FF. the cups appeared to be promising, but alas, when I put it on and adjusted it for my height etc, there was no lift just pushing in and out like two strange darts where breasts were initially. It’s going back.I had a few pieces of freya swimwear over the years and they are brilliant, this bra is a swing and a very hard miss for me.I did in my journey find a comfortable wireless bra in my size by montelle, if you find yourself with similar fitting issues I recommend them and natori.If you are a big busted women with a small frame, you know the struggle of finding a bra with a large cup and small band. I'm a 32 G, and have been squeezing into Victoria's secret ddd's which had been very uncomfortable. This has no wire but it's very supportive. I personally don't understand the uni-boob thing that other women complain about and don't personally experience that with any bra. This has a deep plunge which I like but still offers full coverage, which is also hard to find. Not quite as soft as a Victoria's secret bra, but it's made just as well in my opinion. Feels like I'm wearing a sturdy, supportive, well made bra. No spilling over, but still offers cleavage. Love it!I wish this bra wasn't so expensive, because otherwise I would buy twelve more. I'm surprised by the lack of other good reviews because honestly this is my favorite bra and my 'wear every day' bra. I have wide set breasts and this is the first bra that ever gave me cleavage. It is fairly high cut on the sides, not like dig into the armpit high, but the straps kind of pull the side of the cup in such a way to help pull and keep breasts front and center. If you've got the kind of breasts that kind of "spread out" and don't exactly look big until a bra gathers them all up into a cup, then this will probably be the bra for you. I know that's how it's worked for me. Unlike a lot of Freya bras that have the wide set straps that inevitably cause the cups to gap on my narrow frame, these straps are more reasonably set, and I don't get any cup gapage. It's SUPER comfortable and still gives great support. I can see how some may find the band a bit small, but honestly it does loosen up after you've had it on for an hour or so. And it might be that the band is a little tighter to make up for the lack of underwire? I don't know, but I do know that this bra provides fantastic support. I have slept in this bra it's so comfortable, and I am NOT someone who normally sleeps in a bra. I can't say if this style would be best for women with really really big chests, but as a small woman with relatively big breasts (28D), this bra is a godsend. It is smooth and invisible under clothes.I was thrilled to find a soft / wirefree bra in that size and had high expectations. Sadly it does not live up to this. The cups fit but have no real support, so your bust kinda flaps down and bilds one uni-bust which does not provide a very flattering silhouette... You can defenitely wear it as a night / sleeping bra though :)Ordered 34E, but underbust band was only 28 inches when NOT stretched and 33 inches when stretched to the maximum. Therefore it is not true to size. NB: I had to pay for the return of this item even though the size was not as described.I wore the bra for an hour and had to take it off. The catch at the back didn't have enough material to stop the hooks scratching my back. I was in the middle of walking along the seafront when I couldn't stand it any more! One performance later it was off and in my pocket never to be worn again!Gives no shape and no support. Makes bust look dreadful. Returned immediately.As there’s no underwire there isn’t much support under the bust